Practical Knowledge for Founders
Concrete tips, experiences and guides for self-employment in Switzerland.
Instagram Marketing for Beauty Businesses in Switzerland
How to successfully build your beauty business in Switzerland and attract new clients using Instagram.
Read article →
Building Customer Loyalty and Repeat Clients in Beauty & Wellness
Learn how to build loyal customer relationships and secure repeat clients as a beauty professional in Switzerland.
Read article →
Pillar 3a for Self-Employed: Optimize Your Swiss Retirement Planning
Self-employed professionals in Switzerland enjoy special Pillar 3a benefits. Learn how you can contribute up to CHF 35,280 annually.
Read article →
Google Business Profile for Beauty Businesses in Switzerland
Learn how to optimize your Google Business Profile as a beauty professional in Switzerland to attract more local clients.
Read article → Finding First Clients for Your Beauty Business in Switzerland
Learn proven strategies for finding your first clients as a beauty professional in Switzerland. From local partnerships to digital approaches.
Read article →
Leasing Commercial Space for Your Beauty Studio in Switzerland
Commercial leases differ significantly from residential rentals. Learn the key considerations for securing studio space in Switzerland.
Read article →
Comparing Booking Systems for Beauty Professionals in Switzerland
Find the perfect online booking system for your beauty salon. Compare top providers with Swiss-specific features, pricing, and functionality.
Read article →
How to Set Prices for Beauty Services in Switzerland
Learn how to calculate beauty service prices correctly while considering all Swiss specifics and regulations.
Read article →
Business Plan for Beauty & Wellness: Your Swiss Guide
A well-crafted business plan is key to success in the beauty and wellness industry. Learn what matters most in Switzerland.
Read article →
Social Insurance for Self-Employed in Switzerland: Your Overview
As self-employed in Switzerland, you must organize your social insurance yourself. Learn everything about AHV, pension funds and mandatory coverage.
Read article →
VAT for Beauty Salons in Switzerland: Complete Guide for Professionals
Learn when your beauty salon becomes VAT-liable and how to handle Swiss tax obligations correctly.
Read article → Home Practice Permits in Switzerland: What You Need to Know
Learn everything about the necessary permits for running your beauty and wellness practice from home in Switzerland.
Read article →
Website for Your Massage Practice: Why You Need One and What to Include
A professional website is the most important calling card for your massage practice today. Learn what content to include, how to get found locally, and which mistakes to avoid.
Read article → Website for Your Cosmetics Studio: How to Win New Clients Online
Learn why a professional website is essential for your cosmetics studio and which content, features, and SEO strategies help you attract new clients online.
Read article →
Website for Your Hair Salon: How to Find New Clients Online
A professional website is essential for modern hair salons. Learn which pages you need, how to rank on Google, and why online booking transforms your business.
Read article →
Website for Your Nail Studio: Attract More Clients with a Professional Online Presence
Learn why your nail studio needs a professional website and which content, features, and SEO strategies help you attract more clients online.
Read article →
Building Your Own Website as a Self-Employed Professional: The Complete 2026 Guide
Your website is your digital business card. In this comprehensive guide, learn step by step how to build a professional website as a self-employed beauty or wellness professional in Switzerland that wins clients.
Read article →
Checklist: Starting a Beauty Business in Switzerland – All Steps (2026)
The complete checklist for starting a beauty business in Switzerland: 38 steps in 6 phases, with costs and timeline – for massage, cosmetics, nail studio, and hairdressing.
Read article → Starting a Beauty Business Without Formal Training in Switzerland: What's Allowed? (2026)
Can you start a beauty business in Switzerland without formal training? We compare massage, cosmetics, nail design, and hairdressing – what's allowed and where the limits are.
Read article → Opening a Hair Salon in Switzerland: Qualifications, Costs and Complete Guide (2026)
Opening a hair salon in Switzerland? Everything about qualifications, minimum wages (L-GAV), costs, permits and a step-by-step guide for 2026.
Read article → Opening a Nail Studio in Switzerland: Training, Costs and Permits (2026)
Want to open a nail studio in Switzerland? Everything about training, permits, startup costs, location and marketing – the complete guide for 2026.
Read article → Opening a Cosmetics Studio in Switzerland: Step-by-Step Guide with Costs (2026)
Want to open a cosmetics studio in Switzerland? Here you'll find every step: training, permits, costs, location, and marketing – practical and up-to-date for 2026.
Read article → Opening a Massage Practice in Switzerland: Complete Guide with Costs and Permits (2026)
Want to open a massage practice in Switzerland? This comprehensive guide walks you through training, permits, costs, and how to win your first clients step by step.
Read article → Tax Tips for Self-Employed Professionals in Switzerland
Discover essential tax tips for self-employed professionals in Switzerland. From AHV contributions to deductions - optimize your tax burden.
Read article →
How to Set Prices as a Beauty Professional in Switzerland: A Practical Guide
Too cheap and you work for free. Too expensive and clients stay away. How to calculate realistic prices as a self-employed beauty professional in Switzerland without underselling yourself.
Read article →
AHV Registration for Self-Employed: Step-by-Step Guide Switzerland
AHV registration for self-employed is mandatory. Learn how to register correctly and which deadlines you must observe.
Read article → Bookkeeping for Sole Proprietors in Switzerland: Complete Beauty Guide
Learn everything about bookkeeping for your sole proprietorship in Switzerland - from AHV contributions to VAT requirements.
Read article → Sole Proprietorship or LLC? The Right Legal Form for Your Beauty Business in Switzerland
Should you register a sole proprietorship or form an LLC in Switzerland? We compare costs, liability, taxes, and accounting – specifically for self-employed beauty and wellness professionals.
Read article → EMR vs. ASCA: Which Accreditation Is Right for Massage Therapists in Switzerland?
EMR and ASCA are the two main quality registers for complementary therapists in Switzerland. Learn how they differ and which accreditation makes more sense for you as a massage therapist.
Read article → Hygiene Regulations for Beauty Studios: What Applies in Switzerland
What hygiene regulations apply to beauty and nail studios in Switzerland? An overview of BLV requirements, sterilization, disinfection duties, and cantonal inspections.
Read article → Starting a Business in Switzerland: Costs for Beauty & Wellness
What does it really cost to start a beauty or wellness business in Switzerland? A realistic breakdown of all startup costs, from registration to equipment.
Read article →
Professional Liability Insurance for Beauty Professionals in Switzerland: What You Need to Know
Professional liability insurance protects beauty and wellness professionals from financial consequences when something goes wrong. Learn why it is essential and what it costs in Switzerland.
Read article → Training Apprentices as a Hairdresser: Requirements, Process, and Costs in Switzerland
Want to train apprentices in your hair salon? Find out what requirements you need to meet, how the process works, and what costs to expect in Switzerland.
Read article →